Email Copywriting

Emails that subscribers actually want to open. Strategic email copy that builds relationships, nurtures leads, and drives consistent revenue for your business.

42%
Avg. Open Rate
8.5%
Avg. Click Rate
300+
Email Campaigns
$2.5M
Revenue Generated

Why Email Marketing Still Works

Email delivers the highest ROI of any marketing channel—when done right

📧

High Open Rates

Compelling subject lines and preview text that make subscribers eager to click. Consistently outperform industry benchmarks with strategic copywriting.

💬

Engage Readers

Content that resonates with your audience's needs and desires. Keep subscribers reading from subject line to call-to-action with value-packed emails.

🎯

Drive Action

Strategic CTAs that convert readers into customers. Clear, compelling calls-to-action that get clicks and drive measurable business results.

🤝

Build Relationships

Nurture sequences that turn cold leads into warm prospects. Automated emails that feel personal and build trust over time.

💰

Increase Revenue

Promotional emails that sell without being pushy. Consistent revenue generation from your email list through strategic campaign planning.

Save Time

Automated sequences that work 24/7. Set it up once, generate leads and sales on autopilot while you focus on growing your business.

My Email Copywriting Process

A proven system that turns email lists into revenue streams

1

Audience Analysis

Day 1

I analyze your subscriber base, customer journey, and email performance data. Understanding what motivates your audience to open, read, and click is the foundation of effective email copy.

Deliverables:

  • Audience segmentation strategy
  • Customer journey mapping
  • Email performance audit (if applicable)
  • Competitor email analysis
2

Campaign Strategy

Days 2-3

I develop a comprehensive email strategy aligned with your business goals. Planning email flows, frequency, key messaging, and conversion pathways to maximize results.

Deliverables:

  • Email campaign roadmap
  • Segmentation plan
  • Subject line formulas
  • Conversion funnel strategy
3

Email Copywriting

Days 4-6

I craft compelling email copy that speaks directly to your audience's needs. Each email is optimized for opens, engagement, and conversions with proven copywriting frameworks.

Deliverables:

  • Subject lines (3 options per email)
  • Preview text optimization
  • Email body copy
  • Multiple CTA variations
4

A/B Test Planning

Day 7

I provide A/B testing recommendations to continuously improve performance. Test subject lines, CTAs, and email content variations for maximum results and ongoing optimization.

Deliverables:

  • A/B test recommendations
  • Alternative subject line options
  • CTA variations to test
  • Testing timeline and priorities
5

Implementation Support

Days 8-10

I help you set up the emails in your ESP, provide optimization tips, and establish tracking metrics for ongoing success. Full support until your campaign is live.

Deliverables:

  • ESP setup guidance
  • Automation workflow diagram
  • Performance tracking dashboard recommendations
  • Optimization checklist for future campaigns

Email Copywriting Packages

From single emails to complete automation sequences

Single Email

$250
per email
  • 1 promotional or broadcast email
  • 3 subject line options
  • Preview text optimization
  • 1 round of revisions
  • CTA optimization
  • 3-5 day turnaround
Get Started

Complete Campaign

$1,500
10+ email automation
  • 10+ email automation sequence
  • Complete campaign strategy
  • Multiple segmentation paths
  • A/B testing recommendations
  • Unlimited revisions
  • ESP setup support
  • Performance tracking setup
  • 14-21 day turnaround
Get Started

Email Campaign Types I Write

From welcome sequences to win-back campaigns—I've got you covered

✨ Welcome Sequences

Make a great first impression. Onboard new subscribers and turn them into engaged followers from day one with strategic welcome emails.

🌱 Nurture Campaigns

Build trust over time. Educational email series that position you as the obvious choice when subscribers are ready to buy.

💸 Promotional Emails

Sell without being salesy. Promotional campaigns that convert subscribers into customers while maintaining goodwill and brand trust.

🔄 Re-engagement Campaigns

Win back inactive subscribers. Strategic sequences that reignite interest and reduce list churn with compelling offers.

📰 Newsletter Content

Keep subscribers engaged. Regular newsletters that provide value and keep your brand top-of-mind without overwhelming inboxes.

🚀 Product Launch Sequences

Build anticipation and drive sales. Multi-email campaigns that create excitement and convert at launch with proven frameworks.

Sample Email Campaigns

Examples of emails that drive opens, clicks, and conversions

📧

SaaS Welcome Sequence (5 Emails)

B2B SaaS • 5 emails • 18% trial-to-paid conversion

Complete onboarding sequence that educated new trial users, drove feature adoption, and converted them to paying customers.

View Sequence
💰

E-commerce Abandoned Cart Series

E-commerce • 3 emails • 28% recovery rate

Strategic cart abandonment sequence that recovered lost revenue through timed reminders and compelling offers.

View Sequence
🎯

Course Launch Campaign (10 Emails)

Online Education • 10 emails • $150K in sales

Complete product launch sequence building anticipation through pre-launch content and converting at launch.

View Sequence

Frequently Asked Questions

What email service providers (ESPs) do you work with?

I work with all major ESPs including Mailchimp, ConvertKit, ActiveCampaign, HubSpot, Klaviyo, MailerLite, and more. I provide copy that's ready to paste into any platform, plus setup guidance specific to your ESP.

Do you write subject lines?

Absolutely! Each email includes 3 subject line options tested against proven formulas. Subject lines are crucial for open rates, so I put significant effort into creating compelling, click-worthy options that avoid spam filters.

Can you help with email design/templates?

I focus on copywriting, but I provide clear formatting guidance and can recommend where images, buttons, and CTAs should go. I can also connect you with email designers if you need template design services.

How do you measure email success?

I track open rates, click-through rates, conversion rates, and revenue per email. I provide recommendations for what metrics to monitor in your ESP and how to continuously improve performance through data-driven optimization.

Do you offer monthly retainers?

Yes! Monthly retainers are perfect for ongoing email needs like newsletters, promotional campaigns, and seasonal sequences. You get discounted per-email rates, priority scheduling, and consistent communication. Contact me for custom retainer packages.

Ready to Turn Your Email List Into Revenue?

Let's create email campaigns that your subscribers actually look forward to receiving.

Start Your Campaign View Email Samples